Is Improving Access to Psychological Therapies (IAPT) Working?

Introduction Mental health now represents approximately 25% of the ill health burden and is also the single largest cause of disability in the United Kingdom (Hersen & Sturmey, 2012). Additionally, statistics indicate that 25% of people in the country will experience mental disorder at some point in their lives with 0.01% experiencing severe mental illness. More recent studies indicate that mental illnesses are responsible for approximately 40% of all morbidity in the United Kingdom (Beinart et al 2009). The National Health Service introduced improving access to psychological therapies programme with an aim of increasing the availability of therapies in the country. It is designed majorly for individuals with mild to moderate health difficulties like anxieties, depression, post traumatic disorders and phobias (Bullock et al 2012). Improving access to psychological therapies programme treats these conditions using different therapeutic techniques like cognitive behavioural therapy, couples therapy and interpersonal therapy (Barkham et al 2010). It essentially seeks to employ the least intrusive methods in treating patients. This approach is often referred to as the stepped care mode meaning that the patients first get low intensity therapy in form of computerised cognitive behavioural therapy and guided self-help. In cases where the low intensity treatments are inappropriate or unsuccessful the patients are often transferred to high intensity therapy in the form of one on one cognitive behavioural therapy. Improving access to psychological therapies programme has expended the provision of talking therapies in the United Kingdom and is the only instance in the world where the government has provided free talking therapy on large scale (James, 2010). IAPT is relevant to counselling psychology because it affects the therapies that counselling psychologies use in attending to the patients. The counselling psychologies are required by the National Institute for Health and Care E xcellence to rely on the recommendations contained in IAPT while attending to the patients. Analysis of talking therapies The World Health Organisation defines health as a physical, mental and social wellbeing of an individual. However in most cases people do not regard mental and psychiatric problems as disease leading to the stigmatisation and marginalisation of the patients away from the normal way of life (Beidas & Kendall, 2014). Although mental illnesses are not as obvious as physical illnesses, they cause serious changes in behaviour that lead to dysfunctional disabilities that interfere with actions, speech and thought. However, talking therapies offer the patients with mental illnesses an opportunity to return to normal way of life. Talking therapies are the most commonly used treatments as they allow the patients to express their thoughts, problems, emotions and feelings with the therapists. The patients are open with the therapists and trust them to generate solutions to their varied challenges (Robertson, 2010). The therapists can deliver therapy through direct interactions with the patient s, computerised interactions or group discussions. All these therapies are designed for helping patients experiencing difficult times in their lives by initiating self-belief and optimism to facilitate the recovery process. Talking therapies are also known as psychotherapies or psychiatric counselling offers one of the best means of ensuring that the patients share their feelings with the therapists in order to help them prescribe the best means of helping the patients recover from mental illnesses (Corrie & Lane, 2010). The therapies also present the patients with an avenue for speaking about how they feel more than their families, friends or anybody else would do, thus encouraging them to share as much information as possible for easy intervention by the therapists. World Health Organisation reports indicate that depression is among the major mental illnesses affecting people not only in the United Kingdom but across the globe. This has led to the great debate on whether talking therapies are efficient in curing such a widespread disease (Garrett 2010). Some critics of the talking therapies argue that the therapies alone cannot cure depression as curing the disease require other simultaneous treatments and even medication at times. For the psychiatrists to be more effective they need to be amiable and supportive in order to gain the trust of the patients so that they can open up and share more of their experience and challenges. They also need to be very sensitive to the feelings of the patients because for instance aggressive and uncompassionate patients tend to get more demoralised when they feel that they are worthless and insignificant (Cowen et al 2012). At times the therapists opt to make use of group therapy in cases where the patients share similar problems. In this case, all the patients sit down to share their anxieties and problems with each other. Group therapy helps the patients to open up and share their problems with other patients and agree that such problems have solutions which are only possible if they choose to support the efforts of the group. However in cases where some patients feel that they have been suppressed by the group or that the group has formed a judgement against them, it becomes difficult for the therapy to work as it further limits the interaction of such patients with the society and in the process worsening the conditions of such patients instead of delivering cure (Sturmey & Hersen, 2012). There are also cases where the patients get extremely attached to the groups and become extremely dependent on them so much so that they are unable to make decisions without the approval of the group (Dartington, 2010).This is not good for them as it also exacerbates their conditions instead of pr oviding cure. The talking therapies that focus on the provision of direct solutions to the patients are very effective in managing depression as the patients can use the direct advice given to them or even reject them in cases where they feel uncomfortable with such advice. However the inherent problem with this therapy is that the vulnerable patients might form a habit of letting the therapists solving their problems for them thus denying them the power of personal decision making (Lloyd et al 2013). Furthermore, in case such decisions fail to provide the desired solutions to the patients, they may form a revulsion against the therapist leading to more depression as they tend to get frustrated by the fact that they may never find a solution to their problems. Cognitive behavioural therapy deals with patients that suffer from very mild to moderate depression. It encourages patients to understand and accept their negative emotions and then provides assistance to them so that they can think positively and usefully (McHugh & Barlow, 2012). The therapy involves both behavioural and cognitive therapy. Cognitive therapy is concerned with the patients’ thinking patterns whereasbehavioural therapy deals with associated actions. When the two approaches are combined carefully, they provide a powerful means of helping the patients overcome many emotional and behavioural problems. Cognitive behavioural therapy may involve a mix of the two therapies depending on the nature of the problem because some problems require more behavioural interventions while others require more cognitive intervention therapy. One of the strengths of the Cognitive behavioural therapy is that it not only aims at helping the patients overcome their conditions but also equip them with new skills and strategies that they can use in solving future problems (Osimo & Stein, 2012). The therapy examines all the elements that maintain the problems faced by the patients. It involves creating a partnership between the therapist and the patients and heavily involves the patients in planning and treatment throughout the process. Arguments for talking therapies used by IAPT According to McQueen (2008), the majority of the patients who use talking therapies say that it helped them as they benefited in many ways. First off, it gives the patients an opportunity to be listened to regularly and as such they are able to express their feelings to the therapists. This helps the patients to forget the bad things that happened to them in the past and start over afresh. In this way, the therapy ensures that the patients let out their feelings that could have otherwise remained deeply bottled up. The other benefit of talking therapy is that the therapists are non-judgemental and impartial while attending to the patients (Norman & Ryrie, 2009). This helps the patients to share their negative feelings without the fear of being criticised making it easier for the counselling psychologist to attend to them. In addition to this, it boosts the confidence and self-worth of the patients which is crucial to their recovery because many patients struggle with this. Talking th erapies equips the patients with learning skills and techniques for managing anger or relaxation which is important in reducing the chances of the patients suffering a relapse of the diseases. Talking therapies helps the patients in combating loneliness because at times the patients do not have people to confide in, but the counselling psychologist gains their trust and present them an opportunity of opening up about how they feel and think and the reasons behind such perspectives (Mueller, 2010). The counselling psychologists ask the patients questions while respecting their boundaries which is important in getting them out their shells and suggesting ways of overcoming loneliness. Lastly, most of the time the patients are capable of solving the problems on their own but all they need is moral support when things get tough for them. This what talking therapies offer to the patients as the counselling psychologist offers them an opportunity for sharing their problems and provides th em with empathy that they may not be getting from friends and family. Arguments against talking therapies used by IAPT Walker & Fincham (2011) claim that talk therapy is one of the best mechanisms available for the average individuals to deal with mental illnesses. However, one serious limitation to the therapy is that it is reliant on what the patients can remember. Most studies on talking therapies do not use the therapists or their techniques in evaluating the success of the therapy partly because most of them are written by professional counselling psychologists (Smith, 2012). Instead they focus on the willingness of their patients and their level of motivation in their quest for psychological assistance. Regardless of the techniques employed by talking therapy, it still has some inherent limitations. These limitations fall into general categories that include the level of motivation of the patient, nature of the problem and the skills of the therapists (Sturmey & Hersen, 2012). Talking therapies are not able to achieve high levels of efficiency with the low motivated and uncooperative patients. These patients too need help but none of the techniques used by talking therapies can function without the active partnership between the patients and counselling psychologists. This implies that some patients are not able to receive treatment from talking therapies. The patients that come to the counselling psychologists with the expectation of the counselling psychologists doing something to fix them often go back home disappointed and quickly terminate the treatment once they realise that the process has nothing to do with doing something to someone but rather an interactive process of doing something with someone (Walsh, 2009). As such a well-motivated patient is more likely to receive effective assistance from a poorly skilled therapist than a low motivated patient is from a well skilled therapist. Conclusion The findings of this study reveal that although talking therapies being emphasised by IAPT have registered some levels of success, they have their own inherent weaknesses that limit the efficiency of care delivery offered by counselling psychologists. Counselling psychologists rely on these recommended therapies in delivering treatment to the patients with mental illnesses but the weaknesses in IAPT reduces the level of their efficiency. The major weakness of IAPT is its over reliance on talking therapies, particularly cognitive behaviour therapy. In addition to this, it fails to cover some sections of the population. In order to improve the efficiency of IAPT it needs to include other therapies and increase its coverage to include other neglected segments of the population like children and young people. Furthermore there is still need for the National Institute for Health and Care Excellence to look into better ways of helping the counselling psychologists improve the quality of c are being offered to the patients with mental illnesses in the United Kingdom. References Barkham, M., Hardy, G. E., Mellor-Clark, J., & Wiley InterScience (Online service). (2010). Developing and delivering practice-based evidence: A guide for the psychological therapies. Chichester, West Sussex, UK: Wiley-Blackwell. Beidas, R. S., & Kendall, P. C. (2014). Dissemination and implementation of evidence-based practices in child and adolescent mental health. Oxford: Oxford university press Beinart, H., Kennedy, P., & Llewelyn, S. (2009). Clinical Psychology in Practice. Hoboken: John Wiley & Sons. Bullock, I., Clark, J. M., & Rycroft-Malone, J. (2012). Adult nursing practice: Using evidence in care. Oxford: Oxford University Press. Corrie, S., & Lane, D. A. (2010). Constructing stories, telling tales: A guide to formulation in applied psychology. London: Karnac. Cowen, P., Harrison, P., & Burns, T. (2012). Shorter Oxford textbook of psychiatry. Oxford: Oxford University Press. Dartington, T. (2010). Managing vulnerability: The underlying dynamics of systems of care. London: Karnac. Garrett, V. (2010). Effective short-term counselling within the primary care setting: Psychodynamic and cognitive-behavioural therapy approaches. London: Karnac. Hersen, M., & Sturmey, P. (2012). Handbook of Evidence-Based Practice in Clinical Psychology, Child and Adolescent Disorders: Volume 1. Hoboken: John Wiley & Sons. James, I. A. (2010). Cognitive behavioural therapy with older people: Interventions for those with and without dementia. London: Jessica Kingsley Publishers. Lloyd, C. E., Pouwer, F., & Hermanns, N. (2013). Screening for depression and other psychological problems in diabetes: A practical guide. London: Springer. McHugh, R. K., & Barlow, D. H. (2012). Dissemination and implementation of evidence-based psychological interventions. Oxford: Oxford University Press. McQueen, D. (2008). Psychoanalytic psychotherapy after child abuse: Psychoanalytic psychotherapy in the treatment of adults and children who have experienced sexual abuse, violence, and neglect in childhood. London: Karnac. Mueller, M. (2010). Oxford guide to surviving as a CBT therapist. Oxford: Oxford University Press. Norman, I. J., & Ryrie, I. (2009). The art and science of mental health nursing: A textbook of principles and practice. Maidenhead, Berkshire, England: McGraw Hiil, Open University Press. Osimo, F., & Stein, M. J. (2012). Theory and practice of experiential dynamic psychotherapy. London: Karnac Robertson, D. (2010). The philosophy of cognitive-behavioural therapy (CBT): Stoic philosophy as rational and cognitive psychotherapy. London: Karnac. Smith, G. (2012). Psychological interventions in mental health nursing. Maidenhead: Open University Press. Sturmey, P., & Hersen, M. (2012). Handbook of evidence-based practice in clinical psychology. Hoboken, N.J: John Wiley & Sons. Walker, C., & Fincham, B. (2011). Work and the mental health crisis in Britain. Chichester, West Sussex: Wiley-Blackwell. Walsh, L. (2009). Depression Care Across the Lifespan. Chichester: John Wiley & Sons.

Historical cultural context Discussion QuestionsL

Today's society is a different culture from the original audience. The language is misinterpreted. His words are meaningful and always apply no matter the time frame. We must learn the original historical-cultural context to understand the meaning of the message. â€Å"Since we live In a deferent context, we must first recapture the meaning of the text In Its original context. Then we can apply It to our lives In ways that will be Just as relevant† (Devalue and Hays p. 1) 2. In the historical cultural of the early church, women had no legal right to own or possess NY property and were considered themselves to be the property of their husbands. The law forbid them from leaving or divorcing their husband for any reason. In HIS reference to the law, in Mathew 5:31-32, Jesus states women do have rights and are themselves protected as all are by the rights and grace of God.He goes on to explain if a woman leaves her husband for any reason other than divorce and remarries she commit s adultery. Jesus taught the only grounds for dissolving a marriage for the man or the woman is the breaking of marital vows by the act of adultery. 3. Living in n age of â€Å"instant application†, people want immediate answers. No longer do we want to have search or understand an underlying meaning.If we show people the true meaning with its historical cultural context, they will be able to open up their hearts to see the message. Yes, it is a lengthy process but in the end it is worth the time and effort. Once the meaning is grasped, it will be appreciated and truly loved fully and the time will no longer matter

Article Review Essay Example | Topics and Well Written Essays - 750 words - 3

Article Review - Essay Example But finally, despite its efforts, Lucent Technologies faced serious charges under the Securities Exchange Act, 1934. Thus the article necessarily analyzes the damage control or recovery measures that the CEO of the company took at a later stage to improve the performance afterwards. Starting from 1966 Lucent became one of the global leaders in its concerned industry (telecomm). They manufactured products used for constructing copper line transmissions and switching, wireless and optical gear and other communications networking infrastructure. Due to the great range and demand of the products manufactured, the financial performance of the company was quite good. It had been one of the investor’s choices until January 2000 when Lucent declared that the revenue of the first quarter of the financial year 2000 would be lesser by 20 percent when year on year comparison is made. The financial analysts felt that though the company was lagging in the innovation part, competition had very little to do with its financial downfall. It was a case where the company intentionally misinterpreted its accounts to misguide the investors for investing in their stocks. (â€Å"The Lucent Accounting Scandal†, 2005) The SEC charged Lucent for its misinterpretation of the accounts as a result of which the investors were misguided. The company intentionally made false and overstated forecasts, which attracted many investors at once. But eventually the company made contradictory statements revealing their true financial position. Meanwhile many investors had actually invested huge amounts in the shares of the company. According to the federal law, showing inflated profits and making unrealistic forecasts in order to mislead investors are serious legal violation, which the company was ultimately alleged with. (Barnes and Bowers, 2007) Eventually the company failed to co-operate with Security Exchange Committee, and the later probed into the accounting

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E-learning - Assignment Example Education is available all the time provided there is internet access and all the student need to do is to access the internet and start learning. Convenience is also achieved when using internet learning in that students do not have to be in a classroom to learn. E- Learning offers consistency in learning because students do not depend on different instructors. Relying on different instructors has the potential giving students different education depending on the financial capabilities or gender just to name a few factors, which may discriminate against poor students (SyberWorks, 2010). Educational material on internet learning is consistent irrespective of social class, and this minimizes inequality. Internet education offers a flexible way to learn depending on the requirements of students. This implies that that education is self-paced and the students can take time to understand the topics that are hard for them (Berman, 2006). Since the technology requires some skill, students as well as teachers have problems when uploading assignments and taking tests. Problems with internet and computer processing speeds are also obstacles that hinder use of internet learning. Proper education requires people to interact so that they can share feelings and information freely. Internet education lacks this personal touch to education and it can be a limiting factor to good education. Internet learning does not control the-learning environment hence chance of academic dishonesty is high. Class attendance is not necessary and absenteeism is prominent since irresponsible students have high probabilities of skipping classes. It is also not possible to tell who took a test and cheating is likely to occur, which is detrimental to education success. Some skills cannot be taught using internet learning since at times instructors are necessary so that they can influence necessary

Riordan Corporate Compliance Plan Essay Example | Topics and Well Written Essays - 2000 words - 1

Riordan Corporate Compliance Plan - Essay Example Riordan attracts customers from various industries including, electronic companies, household item producers, defense, bottlers, aircraft, and even software companies. The entire vendor management and human resource management systems that Riordan uses in its various branches in the United States are with an Oracle system. The Vendor management and the HR management system are available on the Riordan website and almost all the processes are done including, placing the orders, tracking the order, accepting delivery, and process management. The management system automatically delivers e-mails to the relevant persons once a transaction gets generated through the e-mail engine. The Riordan Corporate Compliance should be created and approved by the senior management or Board of the company and stick to the regulations that may be applicable in various states the company is functioning. Third, the Compliance plan should also give importance to monitoring and auditing the system and ensuri ng that enforcement and breaches are addressed appropriately. In such a manner, the legal compliance plan should meet the legal standards and be in line with the legislations of that particular nation. Legal Compliance Plan Introduction Riordan Production is a manufacturing and productions company concerned with the manufacture of plastics, polymers, electrical appliances, and household appliances. It will not only sell the appliances to other businesses but also to the end consumer. Initially, Riordan was a company that supplied other companies, and it has been recently until which Riordan has entered the relationship sector. Within the company, Riordan consider meeting certain legal and ethical obligation concerned with business and comply with the standard business practice. The legal compliance document of Riordan will not only ensure that the ethical and legal obligation of the company and the manner in which it functions is known to others. This also ensure that the various st akeholders concerned, including employees, other businesses, companies, partners, and the government, are aware of these standards and the manner in which the company functions. The Company compliance plan will chalk out the legal and the ethical commitments and the set of standards that has to be followed during the business practices. The important aspects of corporate compliance are †¢ Enterprise liability †¢ Tangible property and intangible property (intellectual property) †¢ Governance principles of regulatory compliance requirements †¢ The specific international laws This compliance plan created by the company senior management and approved by the Management Board of Riordan Productions. It sets the basic framework and the manner in which the business is conducted. It shall be binding on the company management, employees, contractors, and the third parties who do business with Riordan Productions. The compliance plan will also be binding on the managers and the supervisors. Some of the important set of functions includes Standard policies and guidelines to be adhered to concerned employee management, risk identification, risk management, evaluation, monitoring, implementing corrective processes, and managing the property/assets. Legal Standards Riordan Productions is a manufacturing hub and would be appointing, supporting, and using the services of the human

Impact of Communication and Ethics on Professional Life Assignment

Impact of Communication and Ethics on Professional Life - Assignment Example Therefore, when professional adopt accountability ethics he or she will be able to practices confidentiality that helps a lot in maintaining the privacy of customers and holding confidentiality of information that might be obtained during the professional service (Tavani, 2007).Professional competence has also been seen as ability of being committed in providing the quality service expected always, therefore, out of upholding competence, will introduce inward initiative toward the professionals to possess the knowledge and appropriate skills that will ensure quality services are given out. Competency will ensure there is faithfulness during interpretation if one is competent enough in his or her profession. An aim of developing competency will enhance ongoing professional development, which will incorporate the current knowledge and theoretical thus improving theirs skills and knowledge in their professional careers.Integrity in professional relationships will help in ensuring profes sionals are dealing honestly and fairly toward each and every colleagues or consumers in and out of their professional organizations (Osborne, 2009). While out of upholding integrity, the professional and members relationships will be easily differentiable since members will understand the difference the social interactions via professional thus establishing and maintaining well known boundaries between themselves and the customers they deal with. Also out of honest and fairness will result member acting toward each other.

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Wolfgang Amadeus Mozart - Essay Example There are many that content this movie depicts a rather inaccurate picture of the genius's life. However, there are many that contend it is not so accurate. This paper will discuss Mozart as he is presented in the film however true to life it may be. No matter how accurate the historical bits are, one cannot deny that Mozart was a truly driven and exotic person. The film tells the incredible story of Wolfgang Amadeus Mozart and his story is one that is truly incredible. After viewing the movie, it becomes apparent that the dynamic of Mozart's personality was competition and a drive for perfection. In this case, it was his music that drove him however, there are points in the movie that display his fierce competitions and aim for perfection applied to so many parts of his life it is difficult to distinguish that music was his primary drive after all. The plot of this movie is far deeper than simply telling the history or life story of Amadeus. Rather it shows the man he was and his eccentric nature and his gift for music. The characters in the film are adorned in lavish costumes that seem almost outlandish at times. The relevance of this is that the costumes in the movie have much in common with the man that the movie is about. Mozart was a showman and he was without a doubt one of the best musicians that has ever lived and it is no secret that he was outlandish in his behaviors at times. In fact, one might argue, most of the time. The plot shows his rivalry and it certainly illustrates his drive and fierce competitions. The plot is developed well in this film, which is a highly regarded film even to this day. The story flows and the characters are relevant to the end of the film. The film deals mainly with Mozart but it includes many different aspects of his life. The film is not one that is dedicated solely to his musical talent. In the end, it can be said that in order to fully understand Mozart's music one has to truly understand the person. This film gives a presentation of him as a person and one that is driven to the point of insanity.Of course, the plot leads up to his mysterious death that leaves the viewer wondering if they actually really learned anything about the man at all. The movie does a good job of establishing that Mozart had an eccentric personality and shows his competitive and rivalries side. In the film there is a lot of Mozart's music included which makes it nice. Nice in the respect t hat the music is lovely to listen to and nice in the respect that the viewer can listen to the music while watching the man himself and can correlate the two. amount of Mozart's music, and does so in a way An example of this is when the insane and enfeebled Antonio Salieri's reminisces on the sheer beauty of Mozart's compositions, we hear music to match his words, "And there... an oboe, high and unwavering... until a clarinet takes over, and forms a phrase of such longing..." The effect is deeply moving. (Forman 1986) Examples of this collaboration of music and picture are many; when Mozart swaggers through the streets of Vienna taking swigs from a bottle of wine, we hear a jolly piano concerto; and he is hurled into a mass grave to the sorrowful Lacrimosa of his requiem mass. The music should move any viewer, however much they confess to hating anything classical. (Foreman 1986) In the movie, the viewer gets a glimpse of actually watching Mozart compose. This reveals many

Issues affecting health care delivery Essay Example | Topics and Well Written Essays - 750 words

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Film vs Book Essay Example | Topics and Well Written Essays - 1000 words

Film vs Book - Essay Example The film versions of the books One Flew over the Cuckoo’s Nest and Breakfast at Tiffany’s amply testify to the fact that it is pragmatic and necessary for the film versions to be different from the actual books on which the films are based so as to bring out the appeal and context of the overall plot as per the requirements of the cinematic genre (McFarlane 164). In that context there tend to be marked differences between the book and the film version of One Flew over the Cuckoo’s Nest. The book tends to deal with the plight of a mental institution in 1963. The movie got released in 1975, which is about 12 years after the book got published. Before delving into the differences between the movie and the book, one does need to know that the movie version of the book was utterly successful that won all the five major categories of Academy Awards. The primary thing is that the book is dominated by the point of view of Chief Bromden, a gigantic Indian, who is in the s ame ward with McMurphy. It is true that the writer Ken Kesey backed out from the film project when he came to know that the point of view of Chief Bromden had been removed from the movie and he no more stands to be the narrator in the film version of the book. It goes without saying that this alteration of the point of view in the book and the movie lead to major differences in the book and the film version of the story. When one reads the book with Chief Bromden being the chief narrator, the overall mood tends to be quiet slow and poised. The narration facilitated by Chief Bromden delves into the essential traits, characteristics and inclinations of the varied characters in the asylum in a threadbare, sophisticated and lilting manner. However, it is but natural to assume that in the film version of the One Flew Over the Cuckoo’s Nest, the producer had to adapt the storyline in consonance with the needs and requirements of the cinema. The film version of the book simply does not afford to be slow paced and languid as the book. Yet, if one reads the book before watching the movie one does miss the edgy, disturbed and cynical point of view facilitated by Chief Bromden as he says, â€Å"If my being half Indian ever helped me in any way in this dirty life, it helped me being cagey, helped me all these years (Kesey 4).† However, in the film version of the book, it is the trio of McMurphy, Nurse Ratched and Chief Bromden that bring out the story. The film version simply sets aside the pain and hurt inherent in Chief Bromden reveries, to display a larger view that incorporates an array of characters, thereby relying on the variety and the interactions between varied characters to move the story forward. Hence, if on the one side the plot in the book is poised, slow, emphatic and gripping, the storyline in the movie happens to be racy, action-oriented, emotive and multi-faceted, exactly the way it ought to be in a successful movie. The film versions do h ave their limitations and one simply could not expect a film version to stick diligently to the storyline and plot as it is given in the book (McCreadie 126).

Nursing Education Standards Assignment Example | Topics and Well Written Essays - 1000 words

Nursing Education Standards - Assignment Example For instance â€Å"The American Nurses Association's (ANA) Code for Nurses with Interpretive Statements (Code for Nurses) explicates the goals, values and ethical precepts that direct the profession of nursing† (American Nursing Association, 2012). The National League for Nursing Accrediting Commission is also there to ensure that various nursing institutions live up to the standard of practice before accreditations are issued out to them. This leaves various nursing education faculties with huge responsibilities of ensuring that standards put in place by accreditation bodies are adhered to without fail. By maintaining these standards, a large proportion of the responsibility of producing nurses who are in tune with the theories and practices of the profession would be catered for. Sadly though, there often arise instances when these standards are not met. There are specific incidences and practices that constitute a deviation from the standard and some of these are discussed in the following paragraphs with accompanying actions on how the deviations could be remedied. Negligence is one serious incidence that can be interpreted as a deviation from the standard needed to be in place in all nursing educational institutions and by extension, by practice by all nursing students and professionals. In a broader perspective, negligence may be described as the act of abandoning one’s responsibilities. Resnick (2005) posits that â€Å"negligence is a general term meaning deviation from a standard of care.† This means that negligence on the part of officers is a serious form of deviation from standards and constitutes an offence. In a typical scenario in the faculty, authorities are given â€Å"the legislative power to initiate, regulate, and enforce the provision of the Nurse Practice Act† (Rosdahl, 2003, p. 42). Consequently, any official under whose watch the provisions of the Nurse Practice Act are ignored has committed an offence of negli gence. Explaining further on, Croke (2003) observes that â€Å"the categories of negligence are: failure to follow standards of care, failure to use equipment in a responsible manner, failure to communicate, failure to document, failure to assess and monitor, and failure to act as a patient advocate.† Negligence in itself could be sparked by a number of causes including laziness, wrongful delegation of power, abuse of power and over confidence in discharge of duty. Whatever the cause, the American Nurses Association (2012) note that negligence and all forms of deviation from the standards are unacceptable. Negligence on the part of officials and nursing students alike can result in devastating consequences. There is no debate on this because nursing care and education are all about human lives and thus acts of negligence could lead to consequences including deaths and permanent damages. Closely related to negligence is the offense of professional misconduct or legal malpracti ce. At the faculty, there are numerous practices that constitute malpractice and by extension a deviation from the standards. Quoting from the Joint Commission on Accreditation of Healthcare Organizations (2003), Croke (2003) states that malpractice constitutes â€Å"improper or unethical conduct or unreasonable lack of skill by a holder of a professional or official position to denote negligent or unskillful performance of duties when professional skills are obligatory.†

Social Responsibility Essay Example for Free

Social Responsibility Essay Economy is a main component is of having a healthy society not suffering from unemployment and inflation. How is it possible to have social responsible executives acting as agents and not as political officials? (Freidman, 1970). †¢The role of the government is to set a balance between the legislative, executive and judicial branches. Thus, there must be a set of regulations on corporate executives in order not play the role of an elected political official and by not having the complete control in navigating the economy through inflation or deflation. †¢Thus, as indicated by Freidman (1970), this is the basic reason why the doctrine of social responsibility involves the acceptance of the socialist view that political mechanisms, not market mechanisms, are the appropriate way to determine the allocation of scarce resources to alternative uses.(p.3) †¢Therefore, Friedman shares this concept with Cohen in relation to managers and critical leadership of executives. †¢In relation to which aligns best with green environment? Friedman, Cohen and Drucker concepts align with the current business climate promoting a safe environment. What differs is in relation to how far the balance is applied between the social responsibility of a corporate executive and by taking the role of government officials in controlling the economy. †¢Drucker explained the role which must be played by the businessmen in relation to public good, knowing the fact that governments are incapable of completing all obligations. Thus, the question arises: how far is the limit set on corporate executives? The question is crucial in order to avoid the consequences of what Freidman (1975) indicates: †He becomes in effect a public employee, a civil servant, even though he remains in name an employee of a private enterprise.†(p.3) †¢The problem arises when benefits and profits conflicts with the environmental protection. †¢The negligence towards the environment is justified by the reliance on the technological advancement of the future which will heal any damage committed nowadays by companies. Thus, is it justifiable to increase the benefits of a company even though its profits are aimed at supporting ecofriendly technological advancements? †¢Furthermore, statements such as indicated by (Freeman, York and St ewart, 2008), â€Å"Maybe global warming is a simple weather pattern that will reverse in five years.† (p.5) could be justified through scientific evidence conducted by companies having interest in neglecting the environment and increasing its profits. Thus, the critical leadership as indicated above by Drucker in relation to corporate executives is being fulfilled towards the companies interests as well the environment. †¢In addition, lobbying plays a huge role in political campaigns and elections which can surpass the socialist view of freidman by having leaders of private enterprise supporting candidates solely for their economic advantages and neglecting environmental protective policies whether through the national or international level. Cohen, W. A. (2009). What Drucker taught us about social responsibility. Leader To Leader 51, 29-34 http://proxy1.ncu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=bthAN=35755461site=ehost-live Beebe, G. (2012). Character formation. Leadership Excellence, 29, (6), 20 http://proxy1.ncu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=truedb=bthAN=76463146site=ehost-live Drucker, P.(1981). What is business ethics? Public Interest, 63, 18-36 http://www.nationalaffairs.com/doclib/20080708_1981632whatisbusinessethicspeterfdrucker.pdf Friedman, M. (1970). The social responsibility of business to increase its profits. New York Times 32-33, 122-124, 126 http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html

Determining the Success of a Project

Determining the Success of a Project Success has always been the ultimate goal of every type of project. Many specialists in the field have performed extensive researches in an attempt to try and define what projects success is. Judging the success of a project is rather an elusive concept since most projects we hear may be a failure to one set of stakeholders while others may consider it to be a success. This article makes an attempt to define success in projects based on the work of experts in this field of study. Introduction A project can be defined as a unique venture with a beginning and an end conducted by people to meet established goals within a parameter of cost reduced and quality increased (Field Keller, P.2). furthermore a project has the following characteristics such as specific objectives, required resources, have a budget and schedule, and requires effort of community, measures quality and finally functions within a life cycle. On the contrary, project management can be defined as the way of controlling the success of the project objectives, by the use of existing managerial structure and capital to manage the project by linking a compilation of tools and skill without interrupting the regular function of a company. The word success is a fascinating word as its is known universally and is broad in character; defining it is not easy, because if asked from different individuals its meaning would change according their perceptions. Project success can be considered as one of the indistinct concepts of project management. Since each stakeholder of a project has different needs and expectations, it is common to anticipate them defining project success in their own way of understanding (Cleland Ireland, 2004, p2). The Sydney Opera House project is a typical example of how different stakeholders have different perspectives of a project. The Opera house (Thomsett, 2002) took 4 times more of the original time to finish and its cost went 16 times over budget. But the final impact the Opera House created was so immense it simply made people overlook the projects original unmet goals. The project was a huge hit for the general public even though it was considered as a failure in the view of project management. On the contrary, the construction of the Millennium Dome in London was a project that was completed on time and on budget but the British public considered it a failure because it didnt deliver the glamour that it was originally expected to make (Cammack, 2005). Since there is widespread variance of opinions in the study of success in projects, many learned writers seem to have given diverse views on this topic based on extensive research and surveys. Their works differentiate among project success, project success criteria and project success factors. Project success Jugdev and Muller (2005) in their article pointed out that in order to identify what success means in a project framework is like obtaining consensus from a group of individuals on the explanation of Good Art. Project success is a subject matter that is commonly talked about and yet very hardly settled upon (Baccarini, 1999). Commonly, the attitudes on project success have developed gradually over the years from simple explanations that were restricted to the implementation phase of the project life cycle to explanations that reflect gratitude of success over the whole project and product life cycle (Jugdev and Muller, 2005). Cleland (1986) suggested that project success is significant only if measured from two vantage points: the extent to which the projects technical performance objective was accomplished on time and within budget; the contribution that the project made to the strategic mission of the organization. According to Pinto Slevin (1988) in their research after sampling over 650 project managers concluded that, Project Success is something difficult than just meeting cost, time, and performance specifications. As a matter of fact, clients contentment with the final result has a great deal to do with the perceived success or collapse of projects. Baccarini (1999) discovered two different components of project success: Project Management Success This concentrates upon the project process and specially the successful achievement of cost, time, and quality. Also the way in which the project management process was performed will be considered. Product Success This deals with the effects of the projects final product. A clear difference should be made between product success and project management success, in order to properly identify and evaluate project management success and product success, as they are differ from each other. According to Baccarini (1999), Project success can be summarized as Project success = project management success + project product success With this definition in mind, it is also important to comprehend what measures enable us to judge whether a project is successful or not. These measures are termed as Project success criteria. Project success criteria Crawfords (2002) view is that project success is an important project management issue and also in discussions, a frequently discussed topic is, it is difficult to find an agreement on the criteria by which success is judged. (Pinto and Slevin 1988; Freeman and Beale 1992; Shenhar, Levy, and Dvir 1997; Baccarini 1999). A study of literature also reveals that a greater level of agreement with the definitions given by Baker, Murphy and Fisher (1988) that project success is a subject of perception and it is considered to be an overall success if the project meets requirements such as technical performance specifications, mission to be performed. It also needs a high degree of satisfaction about the project results among the key people of the project team and the key users of the project effort The renowned and famous criteria to measure project success have been known as Golden Triangle or Iron Triangle. Hence Cost, time and qulity is referd to as the central criteria of the Golden Triangle (Atkinson, 1999, p338). Atkinson continues that this method of measuring project success have not been changed or developed in almost fifty years (1999, p338). According to Stuckenbruck (1986), assessment on project success should be done by different stakeholder groups such as customers, managers, employees, stockholders, etc. Thus it was proposed that the criteria for assessing project success should reflect different stakeholder views. Freeman and Beale (1992) presented an appealing example of different perceptions of people. According to their study: An architect may consider success in terms of aesthetic appearance, an engineer in terms of technical competence, an accountant in terms of dollars spent under budget, a human resources manager in terms of employee satisfaction, and chief executive officers rate their success in the stock market. In their study Freeman and Beale (1992) identified and proposed seven main criteria for measuring success of projects. Technical performance Efficiency in project execution Managerial and organizational implications Personal growth Project conclusion Technical innovativeness and business performance Manufacturing feasibility Wideman (1996, p3-4) believes that project success is time dependant and therefore it should be assessed with time taken into consideration. The reason behind time dependency is based on the fact that project success varies with time. Wideman(1996) illustrated four time dependant groups as mentioned below. Internal project objectives efficiency during the project Benefit to customer effectiveness in the short term Direct contribution assessed in the medium term Future opportunity assessed in the long term Shenhar, Dvir and Levy(1997) constructed a universal multidimensional framework that would help in assessing project success. In their methodology, project success is perceived as a strategic management concept where the end result of the project would fit with the strategic direction of a company whom the end result of the project is originally intended to serve. Their study also revealed that project success is time dependant and thus they identified four groups and translated them into measurable criteria. Internal Project Efficiency (Pre-completion) Meeting schedule Completing within budget Other resource constraints met Impact of the Customer (Short term) Meeting functional performance Meeting technical specifications standards Favorable impact on customer, customers gain Fulfilling customers needs Solving customers problem Customer is using product Customer expresses satisfaction Business and Direct Success (Medium term) Immediate business/commercial recognition Immediate revenue profits enhanced Larger market share generated Preparing for the Future (Long term) Will create new opportunities for the future Will position customer competitively Will create new market Will assist in developing new technology Will add/has added capabilities competencies Project success factors As defined by Cooke-Davies Success factors are those inputs to the management system that lead directly or indirectly to the success of the project or business (Cooke-Davies, 2002, p185). In practice, some project managers instinctively determine their own project success factors. However, most of these factors are not clearly documented, thus are not considered to become a part of formal project management literature or historical project data (Rad Levin, 2002, p18). From the 1980s to 2000 many researchers have attempted to identify success factors for projects. Kerzner (1987), Pinto and Slevin (1987-1989), (Sadeh, Dvir, Shenhar, 2000), Cooke Davis (2002) and Muller and Turner (2005) are among the top researchers who have conducted extensive researches in this area of study. The table below (Table 1) points out critical success factors that were identified by specialists, and were later reviewed and tabulated by Belassi and Tukel (1996). Baker, Murphy and Fisher (1983) Clear goals Goal commitment of project team On-site project manager Adequate funding to completion Adequate project team capability Accurate initial cost estimates Minimum start-up difficulties Planning and control techniques Absence of bureaucracy Lock (1984) Make project commitments known Project authority from the top Appoint competent project manager Set up communications and procedures Set up control mechanisms (schedules, etc.) Progress meetings Cleland and King (1983) Project summary Operational concept Top management support Financial support Logistic requirements Facility support Market intelligence (who is the client) Project schedule Executive development and training Manpower and organization Information and communication channels Project review Pinto and Slevin (1989) Top management support Client consultation Personnel recruitment Technical tasks Client acceptance Monitoring and feedback Communication Trouble-shooting Characteristics of the project team leader Power and politics Environment events Urgency Table 1 Critical success factors tabulated by Belassi and Tukel (1996). Belassi and Tukel (1996) in their study, analyzed the above mentioned success factors and grouped them into four areas. Factors related to the project Factors related to the project managers and the team members Factors related to the organization Factors related to the external environment. It is evident that whatever critical success factors that are known, can be grouped under these four areas identified by Belassi and Tukel (1996). Dvir, Raz, Shenhar (2003) conducted a survey among 100 Israeli defense projects, and their findings pointed out a noteworthy positive connection between the projects success and each of the factors listed below. The amount of effort spent in defining and identifying the goals of the project The functional requirements Technical specifications of the project According to Verma (1995, 1996) communication, leadership and teamwork are essential for efficient management of project human resources and are vital to achieve project objectives successfully. Murray, J.P. (2001) identified nine factors that could drive an IT project into success or failure. Proper senior management commitment to the project Ample amount of project financial support A well defined set of project requirements and specifications Cautious development of a all-inclusive project plan that incorporates enough time and flexibility to foresee and deal with unanticipated difficulties as they arise A proper commitment of time and attention from the client, combined with a enthusiasm to see it through to the end Frank, accurate reporting of the status of the project and of potential complexities as they arise A critical assessment of the risks inherent in the project, and potential harm associated with those risks, and the ability of the project team to manage those risks The development of appropriate contingency plans An objective evaluation of the capability and enthusiasm of the organization to stay on the project course Turner MÃ ¼ller (2004, 2005) conducted studies on the impact of project manager and his/her involvement and leadership style on project success. Turner MÃ ¼ller (2005) believe that past literature on the subject of Project success factors, have ignored the impact of a project manager on project success. However, Turner and Muller (2005, p59) has rather given a contradictive conclusion that the leadership style and competence of the project manager have no impact on project success. In concern to project management, project success also relies on the capability to systematize, coordinate, and support a diverse group functioning towards a common target. Project success factors may differ depending on the type of project. Thus it is important to have a clear idea on what factors drives each type of project toward success. This would enable the project stakeholders to accomplish what they perceive as success. Conclusion In the past it was believed that if a projects completion time exceeds its due date, or expenses overran the budget, or its results did not satisfy a companys preset performance criteria, the project was considered to be a failure. At present it is understood that determining whether a project is a success or failure is far more complex. It is important for a project manager to be aware of what the stakeholders consider as a successful project. In order to avoid any surprises at the end of the project, it is important to identify the different perspectives of what success means before the project begins. It is generally agreed that schedule and budget performance may be considered as insufficient measures of project success however they are still important components of the overall constructs. Quality is interconnected with issues of achievement of functional objectives, specifications and issues of technical performance. It is also understood that a projects success varies with time and varies in the eye of various project stakeholders. Thus, a criteria used to assess project success should be time dependent and should be using multiple perspectives of stakeholders. However, future studies may reveal other successful means of success criteria. As for success factors, they can be generally grouped into four distinct sets. General management literature shows how effective leadership is a success factor in organizations, and has revealed that a proper leadership style can lead to better performance. However studies on leadership in project context are contradicting with this perception. A common factor pointed out by many authors is that senior management support is one of the most important factors that can drive projects toward success or failure. Success factors may vary depending on the project type. In conclusion, early classification of success criteria can ensure a definite view of how the project will be judged and early detection of success factors will assure a safe path to deliver success.

Sainsburys: Strategies for Customer Retention

Sainsburys: Strategies for Customer Retention CHAPTER (1) Abstract My research paper basically seeks to understand the priorities of customer in Sainsbury of selection of products while shopping. And Sainsburys efforts to work on their new products with maintenance of their class and reasonable value to give best services to their loyal customers. My research also seeks to highlight the consumer behaviour which makes them to keep visiting Sainsburys. UK retail market is the best example of competitive market. Research need to understand the product class which leads to quality of product and categorization of products, secondly the product value which shows pricing with different aspects in the UK market and specially in Sainsburys. And I am also going to research about the failure strategies of the Sainsburys. I will conduct this research by the one to one interview with the senior manager of Sainsburys as well as there would be a deep research which will be taken out from the questionnaire with the customer of Sainsburys. Basically the interview will give me the basic line of action of the marketing strategy of the new product of Sainsburys and also it will identify the different products class and with their different values. Questionnaire from the customer will highlight the requirements and basic theme of the consumer that what they think, what they plan and how they choose. I shall also discuss the last two years of the Sainsburys progresses about the products because in past two year Sainsbury has improved their activities under the new management. Introduction United Kingdom is one of the most fast growing markets in fast moving consumer goods in the world. Market opportunities are comparatively very better than the other countries. Resources and legal GOVT. policies are very helpful for the new entrants in the retail market even though the UK five hundred retailers are enjoying about 85 percent of the whole market and rest of 215000 retailers are struggling for remaining market shares. And this trend or market competition encourages or forces the retailers to focus only the customer needs. This trend gives the opportunity to big retailers to make the huge supermarkets. That all the fast moving products include food and noon food item, home appliances and much more under the same roof to fulfil the customer needs and these supermarkets proved more convenience for the consumers. In early 19 century in UK, the retail market had different shape which calls co-operative movement where the multiple retailer or group of retailers comes under one management for working together to sell their products in reason able price to their customers. This trend of co-operative movement started in UK by Rochdale, Lancashire in 1840 and later in north of Englands retailers. But this merging was only for the customers who purchased the products in bulk. After Second World War when the economy of United Kingdom was rebuilding, that was the perfect time for the investors to invest in the different fields of business and retailers also made their positions. Like after four year of war end Marks Spencer opened their first supermarket in 1948 then Sainsburys opened in 1950, Tesco opened their first self service store in 1954, Morison opened 1958 and ASDA opened first supermarket in 1963. The era of 1960, 70s, 80s was the time of expansion of these giants who later opened their sup ermarket with different sizes in all over the places in UK, made their stores more convenience and gave more reliable services to their customers. In todays fast paced life nobody has time to go at individual shops for all the household needs and supermarkets has fulfilled this deficiency by providing their target market all the products i.e., from grocery to personal care, and from children items to medicines and electronics, furniture, fresh items, meat, etc. etc. The availability of all these items under one roof has various attractions which encourage a customer to visit in supermarkets. (www.tescopoly.org) (Raphael Moreau: franchiseek.com) Supermarkets have one major advantage that customer come mentally prepared to make heavy shopping i.e., at least the stock of one week household items so that he / she do not have to come again and again for small items. As London is one of most populated city in the world and day-to-day expenses needs to be made by everyone, in this way supermarkets are able to make large volume of sales. Due to large scale of purchasing supermarkets are able to make different offers especially on the frequently moving items like snacks, cheese, drinks, chocolates, bakery items, beers, wine, vegetables, fruits, meat, etc. etc. In this way consumers are tempted to make forced selling. Due to large sales volume the selling costs goes down which in turn enhances the profits of the supermarkets. (Grahame Dowling: Buying Behaviour) At the start of 2007 the UK retail market was worth about 128.2 billion with the comprehensive increase of 4 percent after 2006. End of 2007 that was reported that there are about 99, 134 retail stores in the United Kingdom which contain the small stores like Spar or Londies and also include the supermarkets like Tesco, Sainsbury etc. These all stores, grocers and supermarkets are expanding their businesses widely as their target market is expanding which made the UK market best example of perfect competitive market. (www.igd.com) UK retail Market Growth UK Grocery Market Performance (Source: IGD Research 2007) As discussed about the supermarkets and different retailers it shows that the customers of UK have wide range of option of selection. In order to evaluate the customer selection of product is the firm it should mostly refer to the traditional forms of marketing as they can be observed in most companies internationally. In this context, the study of Aufreiter et al. (2000) showed that when traditional marketers think of organization, they mean structure: distinct product, channel, and customer groups focusing on specific functional tasks, such as brand differentiation, customer segment management, and market research while functional managers play the pivotal roles in these functionally focused customer groups, which are responsible for generating ideas and taking them to market. (Aufreiter, N., Lawyer, T., Lun, C. (2000) In a sense, customer selection of product is formulated in each case in accordance with the needs of the particular company but most importantly with the conditions of the market. The term of focusing the product is often used in this case to show the involvement of entrepreneur in the design and the application process of the customer satisfaction of specific product and the main targets of the marketing policies used by a specific organization. In this context, Welsh (2003) supported that this term can be defined as â€Å"the proactive identification and exploitation of opportunities for attracting and retaining customers through innovative approaches to risk management, resource leveraging and value creation† (Welsh, 2003, 5). On the other hand, it is necessary that firms internationally use the appropriate techniques of communication in accordance with the social and cultural conditions of the market involved. Regarding this issue, the study of Dobie et al. (2003) showed t hat â€Å"marketing communications are an important element of any product as it is essential to inform potential and existing customers regarding product/service availability and application, and to persuade potential users to investigate, examine, and/or try the proffered product/ service†. (Dobie, K., Grant, J., Megehee, C. (2003). After reviewing the different views of customer selection one could easily notify that in UK where about 10 percent of the whole country is not native can be a complicated market where the product selection can be different and these people have to cover by supermarkets to attract them by their native products with concern food and grocery products. And this objective forces them to make new product lines in their stores. As I mentioned about the trend of supermarket in the UK and further on the three top supermarkets are following: Tesco ASDA Sainsburys This is the recent research that Tesco has 31.5 percent of whole UK retail market share further on ASDA who has 16.7 percent as well as Sainsbury who covered the 16.3 percent market share. In 1980s and early 90s Sainsbury had the leadership of UK market how ever in 1995 Tesco leads with 17 percent market share with rapidly increasing following years. But from past two years when the Sainsbury comes under new management with Justin King they increased well and fortune is this that could compete their rival ASDA and could regain on number two position in UK retail market. Sainsburys management is now improving under the new managerial structure and introducing the wide range of production their stores with different class and value. They increased their organic range and new lines of something new which also include the food items which concern their other countries customers who are living in UK. (news.bbc.co.uk) In 2005 Sainsbury also changed their slogan â€Å"try something new today† to introduce their wide range of new products to their loyal customers. As the Sainsbury is the UK third largest supermarket has increased its like to like sale from last two years. And this method encourages them to deliver large number of products in their stores which is a challenge and if they cant do so they can lower their growth rate as per their other competitors who are increasing significantly. Sainsbury also increased their non food products in the stores. They want to entertain their customer with their new product line including food and non food products. But the challenge is if their other rivals like ASDA and Tesco dont slope down their non food products offers it can be a big lose for Sainsbury. Sainsbury who has about 2.2 billion turnover per year has the fortune to increase it to 3.5 billion by 2011. Sainsbury also have smaller stores then Tesco and ASDA which they are planning to inc rease their stores next year as well as likely to increase the senior management of their stores. As we know Sainsbury has the massive 136 years history in the UK market even though some of the time likes 1995 when Tesco increased its market share till now which is incredible effort of Tesco. But from last two years as under new management they increased their number of stores with their new products. (The telegraph: 27/03/2008) Sainsburys supermarket chain is increasing their new product lines to fulfil the consumer requirement more customers are also making their shopping trend toward Sainsbury. Sainsbury is also managing the price strategy to maintain their sustainability in the market where there other rivals like Tesco and ASDA have vast pricing strategies. New offers are flourishing rapidly in Sainsbury. As I mentioned that UK customer have large number of selection which gives customer freedom of choice thats make Sainsbury to do more efforts. Sainsbury categorize their products with different ideas, thoughts and according to needs of consumer. I will discuss about it in next chapter but some are following with there basic themes. Taste the difference Be good yourself Basic organic Non food items These all Sainsburys categorize food products give the different consumers to different priorities like if we talk about the â€Å"taste the difference† products it covers those customers who come to Sainsbury to buy the quality products with the reasonable price. Second is â€Å"be good yourself† which always keep remember their customer that they are eating low fat food which makes them more healthy and specially those customer who are diet conscious. Third Sainsbury has a wide range of own manufactured brand called Basic which is key area of the Sainsbury turnover. In basic products they promise their customer to give them good products in very low price as per other supermarkets doing. Forth Sainsbury has organic products which give the opportunity to their consumers to buy the products which are total artificial ingredients free. And Sainsbury has introduced organic products in the UK market first in 1985 and latter other retailers got fruit from this product plan. (The telegraph: 11/01/2008) (www.j-sainsburys.co.uk) It is recently been announced by UK retail supermarket giant Sainsburys that their profit increased to 488 million pounds at 2007 which is 28 percent increased form last year. The declaration comes just a day after price rises leapt to three per cent, partly fuelled by improving grocery products prices. Chairman Philip Hampton said: â€Å"This year has been mainly important for Sainsburys since it marked the achievement of the Making Sainsburys Great Again revival plan represent in October 2004 and we stimulated from a period of improvement to development.† Last financial year Sainsburys also take over their target 2.5 billion to 2.7 billion. As for the competitive prices Sainsbury also increase their number of customer visit from 14 million to 16.5 million. And Sainsburys also going to distribute around 47 million pounds to their colleague this year which will come average 401 pounds to every worker. (The Metro UK, May 14th 2008) CHAPTER (2) History of Sainsburys The early years (1869-1940) Mr. John James and Marry Ann Sainsbury was the founder of Sainsburys in 1869. The first shop they open in London at â€Å"Drury Lane†. It was the small dairy shop as well as the area where they open the shop was the poorest area but this shop becomes very popular in the local area as their high quality product in very low price as compared to others. This success encourages Sainsburys owners to open more shops in surrounding areas. In 1882 this short period James Sainsburys had four shops and also he was planning to expand his business in other areas. On the meanwhile they also made their own brand product. Sainsburys also opened its wide range products shop in Croydon which become familiar in very short period. Furthermore in 1890 and 1900 the Sainsburys branches increased from 16 to 48 in all over London as well they open the depot at Black friars which was near to wholesale markets. Era of World War I The world was 1 led the Sainsbury to face the shortage of staff. in 1914 one third of the male staff left to join the armed forces. Women replace the men after getting the training from the school at Blackfriars. Company started to expand during the inter war era. Sainsburys expended in the suburbs of London like Luton, Cambridge, and St Albans. in 1939 there were 244 shops in the UK. Post War Era (1939-1969) This era was the most difficult for the Sainsburys as its assets were badly damaged by bombing and few of them were used by the army as warehouse. This era was not only hard for the Sainsburys but for the British people. The acute shortage of food in June 1950 Sainsburys reopened its first store in Corydon from there Sainsburys started to boom again. In 1969s Sainsburys started to expand in the west and Midlands. Sainsburys: Contemporary Image (1979-2000s) After the world war two, Sainsbury enter a new era of prosperity and growth till then the Sainsburys completed its age of a century. And it was still owned by the founding family. One of the major problem faces by the company in early 1970s was the shortage of oil due to which the cost increased many faults. The increase cost was overcome with the help of bulk merchandizing decreasing per unit cost. The largest stores like one in Cambridge which was opened in1974 offered a wide Varity of product range. It further started to expand in north east England, Scotland, Wales and Northern Ireland. Thus becoming a national symbol. Sainsburys innovated a lot of techniques and styles of retailing using various tools and technology like scanning, computerized stock control and sale base ordering system. Sainsburys was the pioneer which gave a new face to the retailing system for example by using computerizes, energy management, refrigerate plant in store bakery, chillers and freezers. The produ ct ranges got twice till 1994 representing the numerous range of product like produce fresh foods, salads, ready meals, reduced fat milk and different types of specially breads. Sainsburys was the first British market to mark the â€Å"fair trade† products and using the recycle martial for the paper products and the carrier bags. The profitability measures of Sainsbury are 1991 2002: Sainsbury Profitability ratios 1991 1992 2000 2001 2002 Total operating profit margin 5.10% 4.85% 3.74% 3.41% 3.72% Group profit before tax margin 4.70% 4.62% 3.33% 2.98% 3.44% Interest payable as a percentage of turnover 0.50% 0.31% 0.41% 0.41% 0.27% Source: http://www.bized.co.uk/compfact/ratios/profit_add6a.htm Sainsburys maintained the profits in the years 2000 to 2002. In 1998 – 1999, the profits were better than year 2000. The shows that the profit slump is noticeable and was due to the management failure and high competition. Source: http://www.bized.co.uk/compfact/ratios/profit_add6a.htm Clear form the chart that Sainsburys lost its profit sharing in the year 2001 and 2002 and it discontinued many operations and it earned the minimum profit in the year 2002 which started to decline from the year 1998. Today Sainsbury serves more than 16 million customers each week. it has 455 supermarkets and 301 convenience stores across UK. More then 148000 people work under the umbrella of Sainsburys. Sainsburys strongly believes in high quality products and low price. Following that Sainsburys decrease 8500 prices in 2006. Keeping in view the advanced customer concerns about the health (health conscious customers). It introduced the â€Å"Wheel of health† following the traffic light system, highlighted the ingredients and calories presented to customer. These days more then 2000 products has been labelled by the wheel of health. Sainsburys also contributes in charities and local community as well. It donated 70 million pounds to all primary and secondary schools with the help of its â€Å"active kids campaign† using the fair trade products as a priority projects its image as the strong supporter of poor deserving farmers through out he world. In2005 and 2006 Sainsburys staff donated around 9 million pounds in several of charities. Sainsburys also support the comic relief and sorts relief. Sainsbury is also committed towards the environment and does not support the use of plastic carrier bags, which are made of 33 percent recycle martial processed in most advanced recycling units. Sainsburys has lunched a lot of campaign to reuse the plastic bags. Such sort of activities has reduced the carbon emission by 20 percent since the year 2000. At 14 May 2008 announcing the results of last financial year 2007 Justin King Chief Executive said â€Å"since then we have grown sales by 2.7 billion pounds, betting the target of 2.5 billion we said ourselves, and in march we reported our 13th consecutive quarter of like for like growth. I am also pleased to be able to let you know that, we have reported an increase in profit of 28 percent, up to 488 million pounds for the year ending 22 March 2008, more then double the 238 million pounds we reported for the year ending March 2005†. Research Question What makes the customers to opt the products in terms of class or value in the Sainsburys? This research will provide the essential key points of customer selection of products in terms of quality and price in Sainsburys. Aims and Objectives The main aims and objectives of this research project are to: Analyze the customer priorities by quality, price and quantity while shopping in Sainsburys. Find the purpose of range of products in Sainsbury in terms of quality and price. Prices of the product as per other competitors. Marketing strategy of Sainsburys for their new products with different prices. Purpose of product categorization in Sainsburys. Critically evaluate and make out the upgrading which could be introduced into Sainsburys based on the price and quality. Scrutinize the past activities to identify the areas of failure of their products by price and quality. Personal Objectives My personal objectives are: To get aware from leading supermarkets marketing strategy for their range of products and boost my international marketing edge. Secondly to complete my subject and go further for my MBA degree. CHAPTER (3) Literature Review Promotion The retailers having more items and products meeting the customer needs and information called as full service retailers covering every phase of the market segment and Operating such type of retailer service not to be an easy job to be done. Due to the high cost of staffing, higher number of goods including the fast moving consumer goods (FMCG) and slower moving items. Therefore the resulting of towering cost of the business. Hence the promotion of the product of such type of retailer like Sainsburys is highly debatable so as to increase the sale and profit margin. The marketing promotion can not be neglected. In this phase of increase competition, adopting such strategies can easily make a difference. A retailers most important decision depends upon the target market. One has to define and profile the target market before taking any decision. The retailer especially like the Sainsburys emphasises on the product assortment and procurement to comply with the target market demand. Chal lenge of the product assortment leads to develop a product differentiation strategy which differentiates the seller or retailer or merchandiser from the competitors on behalf of product. Seven known possibilities of the product differentiation strategy are Exclusive national brand private branded merchandise Distinctive merchandise events Surprise merchandise New merchandise first Merchandize customizing service Highly targeting assortment Although Sainsburys does not fall in all of such category and has not still adopted but the strategies like private branded merchandize, newest merchandise and targeted assortment have effectively been adopted. Sainsbury can make a difference by product differentiation such as offer merchandise which has been successfully introduce by Harrodss of London which makes customer oriented/tailored suits and further clothe accessories. Such type of customer assistance increases the customer satisfaction as well as customer confidence. Retailers like Sainsbury Tesco, ASDA Morison are improving there efficiency by forecasting and merchandizing for stock control, space allocation and display. For ordering the goods, measuring the inventory and analyzing the sales. The supermarket chains have adopted there computers and scanners to manage there merchandize mix. Direct product profitability (DPP) is currently being used to measure the cost of the product in store from the point of arrival till a customer buys it. Low volume products have normally low handling and keeping cost as compare to the high volume products which have high handling cost and therefore are less profitable. Thus they are kept in a low volume normally. This strategy has been successfully by the Sainsburys by keeping the more number of groceries and a less number of home ware items therefore Sainsbury makes a profit margin from the FMCG products. (Philip Kotler, Millennium Ed ) Sainsbury supply chain The supply chain strategy of Sainsbury was lunched in autumn 2000. The supply chain strategy if Sainsbury is focused on managing all segments starting from logistics and distribution to the shelf of the store. The goal of the Sainsburys supply chain strategy in base on the following few principles: Paper less Stockless Simple Automatic Precise and accurate Sainsbury emphasize at improved performance via reducing the cost improving the accessibility and availability, minimum loss and maximum level of services. Development of such innovative processes is developing to provide most effective and efficient service with least cost, thus delivering the reduced cost and profit to the customer in aspect of price. Sainsburys replaced all of the warehouse management and data base management over a 3 year period time since year 2000. (www.sainsburys.co.uk) J Sainsbury chief executive Justin King announced the â€Å"Recovery to growth† at 14th may 2008. He said â€Å"†¦we have already celebrated our success in growing our sales by 2.5 billion pounds but today we confirmed that we have achieved all of the target we set ourselves in our three year recovery plan. Looking to the future: we now need to continue this success so that we can achieve our new three year target, which we set out last May, of an extra 3.5 billion pounds of sales by March 2011. this is the next part of our, `Making Sainsbury Great Again plan,` where we will be focusing on moving from recovery to growth. Its another challenging target but I am confident that we will achieve it. We will continue to concentrate on the things that have helped us succeeded so far- great service and great availability to drive great sales. We will also continue to carefully manage our costs, so we can increase our profit. Store development will also be big focus for us, with our half of our stores undergoing works and opening the hundred new convenience stores over the next three years. We will also be expanding our online operations to two hundred our stores.† By March 2008 Sainsbury achieved 2.7 billion extra sales over the original target of 2.5 billion. (The Telegraph, May 18th 2008) He also declared 45 million pound to be distributed as bonus among 118000 colleagues this June. It is very clear statement of Justin King that the key to success is the great service and great availability which proved Sainsburys great again. Great service includes the customer service after sale services and customer convenience in the stores. Where as great availability covers the availability all of the products at all time making successful the supply chain of the Sainsburys. The higher sales are result of supply improvement since 2005. Sainsburys has been focusing to improve the stock availabilities by resolving information technology issues and delivery problems which was affected by its bad supply chain earlier. In 2005 the sales increased 3.7 percent which latter on lifted up to 7.2 percent in late 2005. Justin King said â€Å"our major focus on availability in beginning to show results with both colleagues and customer noticing improvement in store†. Justin King alway s emphasizes on the availability in any aspect starting from improving themselves in terms of refurbishment and colleagues training. (www.bbc.co.uk) Supply Something New -Value and Quality For the very begging Sainsbury has been struggling to provide the customer satisfaction via quality and price. Sainsbury has adopted a number of strategies regarding the concern for example Taste The Difference, Be Good Your Self, Basic, Organic, special offers like Buy One Get One Free, Buy Four Cheapest Free, Multi buy Price Offer, Buy One Get One Half Price and many more. Sainsbury does not only keep the concern with the customer but with the supplier as well. Sainsbury launched its new plan regarding the innovation in retail industry by introducing the supply something new scheme. Scheme was offered from 21 SEP 2007 and is offered to all sized food supplier. Scheme encourages the suppliers to offer the best they can offer to be shelved in Sainsburys. Kellys of Cornwall, Danby Dale Pie Company, Jack Scaife Bacon and Honey Buns have been recently added on the list of Sainsburys products. The process is quick and reliable and takes only three months to complete. The successful appli cants are approached by the supply chain team to transport the product from producer to stores. The scheme has only been offered to small and medium size manufacturing companies so as to offer a minimal price to the end user depending upon the level of productivity of the producer for example cranberry, flap jack, and plain vanilla flap jack are offered at the price 2.59 pound and 3.39 pounds respectively. The scheme does not only reflects the innovative thought of the producer but the user himself because the scheme is valid for small and medium base firm only and it is only the buyer or journal customer/user who operates at such level. (http://www.supplysomethingnew.co.uk/index.asp?pageid=11) Sainsburys and Fare trade The fair trade label was first defined four decades ago in 1988 by Max Havelarr used for a coffee from Mexico. Basically fair trade is a strategy develops to minimize the poverty and growth for the developing and under developing countries. The fair trade was specially design for such formers who lake the access the world market possessing improved trade benefits. Sainsbury is the UK biggest fair trade retailer. The fair trade certify products are those which are bought from the marginalised small scale farmers and agricultural workers, keeping a non fixed minimum price that a buyer has to pay to the seller. It is the set price which covers the cost of the product. The fair trade price has the safety advantage to the farmers even if the price of the product falls below the market level. On the other hand if the market price higher then the fair trade prices the buyer has to pay the market price. Through this fair trade the buyers and sellers sign the long term trading relationship fo r a specific predefine grades of produce. The fair trade law tells the end user advantage of the usage of the product and helps in effective promotion and identification of deserving quality products. Sales of Fair-trade certified products in the UK Estimated UK retail sales by value 1998-2007 ( £ million) Estimated percentage increases from 2006-2007 Total sales: 127% increase by volume and 72% by estimated retail value Total coffee: 33% increase by volume and 24% by estimated retail value Total tea: 21% increase by volume and 24% by estimated retail value Wine: 47% increase by volume and 51% by estimated retail value Flowers: 71% increase by volume and 72% by estimated retail value Cotton: 1,655% increase by volume and 658% by estimated retail value The volume of the fair trade products has been doubled between year 2006 and 2007. according to the data, consumers spent 1.1 billion pounds on fair trade products in 2006. As an average Sainsburys sales around 10,00,000 fare trade bananas. Justin King said, â€Å"by working together on this scale, the new fund will help to dramatically extend the benefits fare trade create to more farmers and worker in new areas, which have previously note been fait trade accredited†. Sainsbury has a land mark to converte all of his bananas to fair trade in July 2007. According to the s Sainsburys sells 1000 bananas a minute, 150 thousand a week and 700 million bananas a year and all of the bananas are fair trade. The sale of bananas have been increased by 5 percent (approximately 35 million bananas) since the Sainsburys has jumped to 100 percent fare trade bananas.

osteoporosis :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Special Assignment NutritionDefine Type 1 and Type 2 osteoporosis, and explain habits that increase a person’s risk of developing osteoporosis.Type 1 osteoporosis is characterized as post menopausal. Women who are approaching the age of menopause should seriously consider consulting a physician to prepare for the changes her body is about to go through. As estrogen levels taper off, the kidneys start to draw calcium the body needs for normal maintenance of the skeletal frame from the bones, which in turn results in a loss of trabecular calcium. Risks involved with such events include sudden breaks, the vertebrae may begin to disintegrate, teeth may begin to loosen, and fall out. Type 2 osteoporosis is known to happen with age. Although not directly related to hormones like Type 1, Type 2 also results in damage to the skeletal frame. Along with losses of trabecular goes cortical calcium, vertebrae compress cause the spine to form a wedged shape, and hips are often know to break. There are several habits of a lifestyle which contribute to the on set osteoporosis. Smoking cigarettes effects estrogen and calcium absorption resulting in lowered calcium levels. Maintaining a proper diet that includes plenty of vitamins (A, K, D, & C) and essentials minerals (phosphorous, fluoride, magnesium, and zinc) is a catch all remedy to fight against osteoporosis. Explain why women are more at risk of developing each type of osteoporosis.Women are more at risk to developing either osteoporosis due to the activity of estrogen in their bodies. Estrogen helps in calcium synthesis and fights against bone destroying osteoclasts cells. Women who have an irregular menstrual cycle or are post menopausal are at a higher risk of developing osteoporosis. 3b. Explain what changes in lifestyle you would recommend to your (choose one and circle your choice: mother, sister, wife, girlfriend, friend), to help her reduce her risk of developing osteoporosis. The best way for any woman to fend against osteoporosis are; maintain a diet of adequate

Health Care Reform in the United States Essay -- health care reform, P

â€Å"We will pass reform that lowers cost, promotes choice, and provides coverage that every American can count on. And we will do it this year.† The preceding is a powerful statement from the newly elected President Barak Obama. One of the main aspects of both political campaigns was health care reform. The above quote shows passion and encouragement, but the quotes about health care do not end there. Georgian republican gubernatorial candidate and health care policy maker John Oxendine expressed: â€Å"Their proposal would virtually devastate the private healthcare sector in this country along with competition and patient choice, by replacing it with bureaucratic planning and government control. The result of this plan and its one trillion dollar price tag will bring harm to those the president and Congress are ostensibly trying to help.† Furthermore, another powerful statement was issued by the speaker of the House of Representatives, Nancy Pelosi: â€Å"I th ink it is pretty clear that we want a strong public option in the legislation. Insurance company’s full force carpet-bombing and shock and awe against the public option — so much so that the American people doubt the plan or are uncertain about it, until you tell them what is in it.† These three powerfully worded quotes embody the argument that is being derived on Capitol Hill. It is almost hard to conceive that one document can be perceived in such a wide variety of ways. This pending reform is important to every United States Citizen. As the debate climaxes over the next few months, words will be put into votes. It’s clear that everyone has an opinion about how health care reform should or should not work, but the real question is who will be the loudest in the end. The ... ...and generous health care to a people that are fed up! With already partisan action in the House of Representatives that passed the first ever health care reform legislation to the Senate, Americans are closer than ever to having safe and affordable health care. As the college age population enters the work force and starts a family, there is still that uncertainty of where all this talk will lead. Will they be faced with insurmountable debt by big business pleasing deputies of our government, or will they finally wake up one day health care cost free, healthy individuals and look back on the greatest fight in American politics since the drawing of the actual constitution itself. America needs the public option and more control over the health care industry! Over the coming weeks, that dream will turn more and more from the â€Å"Yes we can† to finally, â€Å"Yes we did!†

Investigate the Osmosis in Potato Rods in Various Concentrations of Sal

Investigate the Osmosis in Potato Rods in Various Concentrations of Salt Solutions Introduction: Osmosis is the movement of water molecules across a partially permeable membrane from a region of high water potential to a region of low water potential. It can be affected by several different variables including concentration of salt solutions. When a plant cell is put in pure water it will become turgid and it will not burst due to the presence of a cell wall and a large permanent vacuole and when it is put in a concentrated solution it will be plasmolysed, on the other hand when an animal cell is put in pure water it will burst due to the absence of the cell wall which is only present in the plant cell and if is plant cell is put in a concentrated solution it will shrink. What is the water potential? The water potential of a solution is a measure of whether it is likely to lose or gain water molecules from another solution. A dilute solution, with its high concentration of water molecules is said to have a higher water potential than a concentrated solution, because water will flow from the dilute solution to the concentrated solution (from a high water potential to a low water potential).: Pure water has the highest water potential because water molecules will flow from it to any other aqueous concentrated solution even if this solution is a highly dilute solution. Variables that affect the osmosis process in the potato rods: ÃÆ'ËÅ" Independent variables: The Difference in concentration of salt solutions: This will affect the osmosis in the plant cell as I will prepare five different concentrations of the salt solutions and they are: 0.0, 0.3, 0.5, 0.7, 1.0and this is how they are prepared: - For preparing the concentration of 0.0 I used pure water. - For preparing the concentration of 0.3: I measured 3 cm3 of the salt solution by using the syringe and poured it into the test tube that is labeled 0.3, then I measured 7 cm3 of water and poured it into the same test tube. - For preparing the concentration of 0.5: I measured 5 cm3 of the salt solution and poured it into the test tube that is labeled 0.5, then I measured 5 cm3 of water and poured it into the same test tube. - For preparing the concentration of 0.7: I measured 7 cm3 of the salt solution and poured it into the test tube that is labeled 0.7, then I measured 3 cm3 of water and... ... points on the graphs were plotted as accurately as possible practically. All my results supported my prediction I made and helped me to make a strong trend in the graph. Although, I might have got few anomalous results but that is to be expected, I may be have measured any substance which I am using wrong or not accurately. I repeated the experiment two times to get the accurate average results and to ensure that I had not made any mistakes and so as not to have any anomalous results in my experiment and there wouldn't be any chance for error to occurs. My results seem reliable as I am basing my results' reliability on a hypothesis and my own prediction. I repeated the same experiments using different concentration of the salt solution or change the temperature so as to help the rate of osmosis in the potato rod. Also for more accurate results, I could extend my coursework by testing the same brand of potatoes using different substances. By this I mean using a different thing instead of salt, i.e. sugar or maybe any fruit juice. Then I could find out whether osmosis occurs differently with different things diluted in the water. I could even use different vegetables and fruits.

Behaviorism-reinforcement

It is difficult if not possible to measure what’s going on in a student’s mind at a specific moment. The students appeared to be paying attention were actually thinking non-academic issues, is not interested, is not motivated, is preoccupied with himself, among many other reason for non participation at school. Reinforcement rooted in the classic work of James Watson and B. F. Skinner. My discussion will include techniques, for increasing, decreasing, and maintaining behavior. There are many things to consider in the application of reinforcement so as to elicit behavior or the desired behavior.To give into consideration is that, reinforcement is more effective when it is immediate. If a response of a student is no longer reinforced, as in ignoring a given answer of a student every time a teacher throws a question or unintentionally took it for granted, the learner if again called his attention to give his answer will eventually given up the response. Another is, desired action are encouraged by a reinforcement specifically social reinforcement, which typically include attention can be verbal or nonverbal. For example, the expression on your face can carry an unmistakable message to a student.Usually, however, social reinforcers are verbal either accompanying some other form of reinforcement (â€Å"John, you can act as class monitor because of the way you behave in gym†) or taking the forms of words or phrase that signal your pleasure about the specific behavior. Social reinforcers expression, contact, proximity, privileges, and words. Giving positive remarks as the reinforcement every time the student performed better, finished a task or cooperate in the school activities are helpful in strengthening the students behavior or the possibilities of the repetition of the same positive behavior.A very shy child may find it difficult to join into classroom activities, specially if the school experience is new to her. The teacher’s role is to involve the child in the classroom activities. The child’s behavior should only be recognized when she is at the activity, though not necessarily participating. For example, when the child sits with the group at circle time, sits at a table where manipulative games or arts projects are provided.An activity within easy reach, when she is within easy reach of an activity, reinforce her, by praising and recognizing her behavior. Provide a reinforcement for every involvement in classroom activities as you notice it. A good reinforcement starts out with continuous reinforcement at the beginning stage of learning. Tangible reinforcers such as cookies and badges for young students or notes to parents or certificates for older students are just few examples which are necessary in the appliance of reinforcement so as to achieved desired outcome.In giving reinforcement, as progress in the skill or behavior develops, less emphasis should be placed on tangible reinforcers, such as foo d and tokens, while more emphasis should be given to social reinforcers, such as praise and attention. Reinforcement is given only after the learner gains sufficient skill at a task, be it participating in group work or writing, that later be strengthened or reinforced that later becomes automatic and habitual. Constant reinforcement means reinforcing the behavior of the student every time he participates.Applying a continuous reinforcement produces best results especially in new learning or conditioning situations. In education, we invoke behaviorism by awarding grades for various levels of performance that the more a student manifests interest in school/ classroom the more the behavior is reinforced so as to expect the same responses or behavior. If you wish to use positive reinforcers, and we all do, deliberately or otherwise, then you must be aware of how you use them. The following should put into consideration first; consider the age, interest, and needs of the students.Pieces of candy are not too motivating for adolescents, but they must be great for first-graders; know precisely the behavior you wish to strengthen and make your reinforcers sufficiently desirable; list potential reinforcers that you think would be desirable; vary your reinforcers and keep record of the effectiveness of various reinforcers on individual students. Positive reinforcement is a powerful principle and can be applied to great advantage in the classroom. All of us who teach, from the preschool to the doctoral level, use positive reinforcement.We must avoid, however, making students too dependent on the reinforcement we provide, particularly if we have initiated structured programs for students. We want them to work for those reinforcers that are natural to them. Punishment is a stimulus that follows a behavior and decreases the likelihood that the behavior will be repeated. It can be use to reduced inappropriate behavior but should be done sparingly as even psychologists advice it’s application in moderation. For instance, giving deductions or minuses on the accumulated grade in assignment every time a student misbehave e.g. shouting while the class in going on, decreases the likelihood of the behavior to be repeated. But when a student is not rewarded for appropriate or adaptive behavior, inappropriate or maladaptive behavior may become increasingly dominant, then punishment sinks in to eliminate such undesirable behavior. Sometimes, however, when the goal is to reduce or eliminate misbehavior, teachers consider using punishment (aversive procedures). A word of warning. Don’t fall into the trap of relying punishment.It’s easy; it frequently works for a short time (although not as well with the secondary school students); and gives you a feeling of having established control. Punishment can destroy rapport with the students if excessively used, it produces a ripple effect that touches all students and affects one’s teaching and it may have side effects of which a teacher is unaware. In general, reinforcing alternative behavior is a far better method than punishment. Sources: Elliot et al. ,(2004). Educational psychology 3rd ed. USA: McGrawHill. Essa,V. (1999). A practical guide to solving preschool behavior problems. New York:Delm